In On Africa

In On Africa (IOA) is a South Africa-based, Africa-focused research consulting and business intelligence firm founded in 2007. IOA specialises in a wide range of research and intelligence services for clients across the African continent.

IOA’s mission is to inform strategic decision-making to help accelerate growth on the continent through world class research, analytics, and advisory services.

The services that IOA provides to clients range from in-depth industry assessments, market attractiveness studies, risk assessments and consumer research, through to ongoing business intelligence offerings, competitor monitoring and social listening.