Senior Marketing Strategist for Media

One of South Africa and Africa’s leading Publishers, Trade Exhibition and Conference Organisers, is looking for an exceptional and driven Marketing Specialist, to join their dynamic and successful team to work on some of our leading, international trade publications and online portals.

You will be responsible for marketing a portfolio of international trade publications and online portals to the industry. Using your marketing skills, you will research, develop and implement the marketing strategy in its entirety. You will work closely with the editors and sales teams throughout the process to ensure targets are reached. This is a very analytical and statistically driven role in which you will have bottom-line responsibility for creating and executing innovative international marketing plans deploying online & offline direct marketing tactics.

We only recruit the ‘best-in-class’. If you have proven experience and results in publishing, or other content-related businesses such as a top tier media company – we want to hear from you. We select on criteria determined by skills and character.

Requirements:

Degree or equivalent qualification in Marketing Management
3 + years in a strategic B2B marketing role for mining and/or energy media is advantageous
Experience and proficiency in Google Analytics 4
Proven track record in creating successful marketing communications campaigns
Proven use and understanding of complex databases and segmentation techniques
Proven understanding of tracking & response reporting and analysing
An excellent understanding of digital marketing techniques
Project management experience
Responsibilities:

Develop marketing strategies for our publications and online portals
Define the brand strategy across the portfolio(s)
Copywriting for all promotional and advertising material
Develop 6 and 12 month data acquisition strategy together with metrics and targets
Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)
Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets
Coordinate and manage all direct & digital marketing plans & activities to ensure that the plans are delivered effectively and in line with plan
Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently
Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information
Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
Manage & monitor budgets, providing accurate forecasts to feed into the budget setting process
Competencies:

Excellent project management, planning and organisational skills
Excellent interpersonal, written and verbal communication skills
Ability to work independently under tight deadlines
Outstanding analytical ability with acute attention to detail
Good combination of creative and analytical skills
Able to juggle multiple projects, work under pressure and meet deadlines
Proficient in HubSpot CRM – workflows