Digital Marketing Specialist Job

As a Digital Marketing Specialist, you’ll play a crucial role in enhancing brand visibility,
driving engagement, and optimizing digital campaigns. Your expertise in social media,
design, and content creation will contribute to the success of our marketing initiatives.
Responsibilities
1. Digital Strategy Development:
Collaborate with cross-functional teams to create and execute digital marketing
strategies aligned with business goals.
 Analyze market trends, customer behavior, and competitor activities to inform
strategic decisions.
2. Content Creation and Optimization:
 Develop compelling and relevant content for various digital channels, including
websites, blogs, press releases, podcasts, and social media.
 Optimize content for SEO, ensuring maximum visibility and engagement.
3. Social Media Management:
 Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to
maintain brand consistency and drive audience engagement.
 Create and schedule social media posts, monitor comments, and respond to
inquiries.
4. Design and Visual Content:
 Coordinate the creation of digital assets, including website graphics, banners,
infographics, and videos.
 Ensure consistent branding across all digital touchpoints.
5. Email Marketing Campaigns:
 Implement and manage email marketing campaigns, segmenting audiences and
tracking performance metrics.
 Craft compelling email content to drive conversions and nurture leads.
6. Data Analysis and Reporting:
 Monitor digital traffic using tools like Google Analytics.
 Optimize paid advertising campaigns based on performance data.
 Provide regular reports on campaign growth, KPIs, and ROI to stakeholders.
7. Project Management:
 Oversee end-to-end digital projects, ensuring timely execution and adherence to
budgets.
 Scale campaigns effectively to maximize results.
8. Market Research and Experimentation:
 Conduct market research to inform campaign strategies.
 Brainstorm and implement experiments and conversion tests to improve
performance.
Qualifications
 Bachelor’s degree in Marketing, Communications, or related field.
 2+ years of digital marketing experience, with a proven track record of producing
quantifiable results.
 Proficiency in social media management, content creation, and design.
 Familiarity with SEO, SEM, and conversion optimization.
 Strong analytical skills and the ability to interpret data for actionable insights