Marketing Specialist

DUTIES AND RESPONSIBILITIES
Strategic Marketing Planning & Execution
• Close partnership with the Marketing Manager to design, deliver and monitor strategic projects and objectives.
• Develop and execute marketing operational plans aligned with the strategy for specific products and audiences.
• Design and implement multi-channel marketing campaigns, ensuring alignment with strategic objectives.
• Prepare and deliver go-to-market materials with messaging that resonates with target audiences.
• Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders. Content Creation & Messaging
• Draft, proofread, and edit content for various platforms, including digital, print, social media, and advertising, ensuring high-quality output
• Collaborate with stakeholders to create engaging and innovative content that aligns with organizational goals.
• Conceptualize and develop communication strategies, emphasizing digital and content marketing.

Project & Vendor Management
• Manage marketing projects end-to-end, ensuring quality, timeliness, and alignment with objectives.
• Liaise with internal and external vendors to coordinate promotional events and campaigns.
• Brief service providers effectively, ensuring SMART and clear expectations and delivery within deadlines in line with needs.

Stakeholder Collaboration
• Partner, build and maintain relationships with clients, internal stakeholders, and external partners to drive campaign success and to align
on strategies and messaging.
• Act as a subject matter expert on best practices and innovative marketing solutions for the target segment.

Innovation & Continuous Improvement
• Reflect on project outcomes, identify lessons learned, and implement improvements.
• Contribute to an environment of innovation by sharing new ideas and implementing best practices.

Internal Communication & Engagement
• Draft and execute internal engagement plans to align employees with organizational goals and campaigns.
• Support Human Capital with employee-focused marketing and engagement initiatives.
• Manage day-to-day administrative requirements, ensuring seamless execution of marketing activities. Sales, Service and Distribution
(SSD)
• Support Sales, Services and Distribution (SSD) teams including the regions with marketing campaigns and sales initiatives

Client Focus & Service Excellence
• Provide expert marketing advice and solutions to internal and external clients.
• Deliver on service level agreements by ensuring timely and high-quality delivery of marketing outputs.
• Promote a culture of exceptional service through strong collaboration and feedback mechanisms.

Professional Development & Team Contribution
• Take ownership of personal and professional growth, enhancing industry knowledge and skills.
• Positively contribute to change initiatives and team innovation efforts.
• Actively participate in fostering a collaborative, high-performance team culture. Client
• Provide authoritative, expertise and advice to clients and stakeholders.
• Build and maintain relationships with clients, internal and external stakeholders.
• Deliver on service level agreements made with internal and external stakeholders and clients.
• Make recommendations to improvement client service within area of responsibility.
• Participate and contribute to a culture which build rewarding relationships, facilitates feedback and provides exceptional client service.

Essential behavioural success factors for the role:
• Generating Ideas
• Developing Expertise
• Producing Output
• Meeting Timescales
• Challenging Ideas
• Inviting Feedback
• Establishing Rapport
• Showing Composure

IMPORTANT BEHAVIOURAL SUCCESS FACTORS FOR THE ROLE:
• Interacting with People
• Articulating Information
• Team Working
• Providing Insights
• Understanding People

COMPETENCIES REQUIRED:
• Interpersonal
• Problem solving
• Communication
• Planning and organising
• Time management
• Stakeholder management
• Networking and relationship building
• Microsoft Office (word, excel & PowerPoint)

EXPERIENCE AND QUALIFICATIONS:
• Bachelor’s degree in marketing/communications and or equivalent relevant qualification
• 3 - 5 years’ experience as a Marketing consultant or currently occupying a Marketing Specialist or similar relevant role (essential)
• External and internal marketing experience (Advantageous).
• Project management and coordination experience.
• Experience working with creative partners in the development of marketing communication campaigns.
• Demonstrate an ability to work with cross functional teams and agencies.
• Experience in Financial Industry (desirable)