SEO Specialist Digital Marketing for Engineering Company

SEO Specialist - Digital Marketing for Engineering Company
Search Engine Optimization
JHB North | Permanent position

Must be Willing to relocate if needed

Must be willing to work at the companies premises every day from Munday to Friday is essential.

Matrice certificate.
Relevant Qualifications or Certificates for Advertising / Digital Marketing / etc.
English (written skills) must be excellent

2 – 3+ years working experience gained as a SEO Specialist doing Digital Marketing, Implementing SEO best practices to improve search engine ranking and increasing online visibility - is essential.

Must have experience in Digital marketing including Search Engine Optimization (SEO), Strategic Business Brand Development, Google AdWords, advertisements (including on Google ads, Social Media platforms etc.), Lead Generation, Content Writing, PR Strategy Development, Graphic designing, and Video Production.

Experience in using analytical tools and in search engines

Must be skilled in graphic design, and have done Google Analytics and sales, creation and observation, market research

Content Management: Regularly update content to reflect most recent product catalogues, current promotions, and other relevant information.

Must have Advanced search engine optimization, Google PPC, and Social Media Management, web design, web hosting, online reputation management, strategic brand building, content marketing, and in-depth competition analysis.

Must have experience in setting up and overseeing a Google AdWords account and creating effective Google AdWords campaigns, constantly checking and improving ads to target attention and bring in leads, to increase Business and build the Companies reputation and visibility long after your ad has completed its run.

Grow the company through correct management and running of social media platforms
to target an audience and to keep in direct contact with clients and potential clients (including creating graphics and writing snippets)

Ensure Website design is useful for SEO purposes, and that it brings in website traffic, according to the principles of SEO, which ensures that the site is built as much for the reader as it is for Google.

Brand Strategy (across various platforms)
E-commerce building capabilities.

Lead generation through optimizing Website so that it is generating leads and working as a sales platform.

Must have excellent content writing skills, that can be used to rank the site and can also be used for marketing purposes.
Knowledge and skill in writing content that fits in with Google’s many standards for SEO content.

PR Strategy and a long running, high-quality SEO campaign to give the Company better visibility to reach specific audiences using various channels.

Video Production to build the Company brand and make the Company more visible

Work closely with the marketing team to align content with overall marketing strategies and campaigns.

Analytics: Monitor and analyses performance and user engagement, making data, driven improvements through google analytics etc.

Self-motivated and adaptable, with a desire to stay updated on Engineering and Mechatronics Industry and technology trends.

Salary: R20 000 CTC per Month + Discretionary Annual Performance Bonus.
Please note there is a Pension Fund which will be deducted off your Salary.