Product Analyst (Automotive)

Product Analyst (Automotive)
Sandton, Gauteng

Conceptualize, develop, and implement after-sales campaigns and promotions to improve Dealer throughput and ensure achievement of genuine parts sales objectives.
Develop business cases for proposed campaigns and promotions and present them for approval to ONE. After Sales Management and Finance Controlling.
Provide support to own workshop and over-the-counter channels projects within ONE. After Sales.
Conduct market research and analyze as and when required by the business.
Provide support to strategic projects within ONE. After-sales business unit.
Write marketing briefs for campaigns and promotions, and present them to Marketing Communications and creative and media agencies.
Conduct Homogeneous Parts Groups (HPGs) analysis to identify declining HPGs and individual parts for possible campaigns and promotions.
Monitor and track Dealer performance on campaigns and promotions, and report on this to ONE. After-sales management is crucial to the company.
Regular engagements with Dealers (i.e., Service and Parts Managers) to gather market intelligence, identify trends, and solicit ideas for new campaigns/promotions.
Assist with Dealer queries related to Product Management activities.
Coordinate Dealers' parts incentive program, including target setting and incentives to enhance the Brand’s performance and increase Genuine Parts turnover.
Conduct Dealer workshops to appraise and provide Dealers with details of campaigns and promotions.
Support the Field Force Team with relevant information about campaigns and promotions, HPGs' performance, Dealers' wholesale parts purchases, and retail performance to improve overall performance.
Develop and manage programmes and activities that result in improved customer loyalty and retention.
Assist with departmental activities like Bulk Deals, Save a Car, Save a Job, and similar.

ESSENTIAL:
Diploma / Bachelor’s Degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT, or related field.
3 Years’ experience in Sales, after-sales (i.e., service and parts), Dealer Operations, campaigns / Promotions Management, or Marketing environment.
Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g., Power BI, Tableau, Python, Google Analytics, and similar) is essential.
Incentive management experience.
Exposure and good knowledge of OEM/Importer and/or Dealer after-sales operations.
Campaigns, promotions management, communication (verbal and written), and interpersonal skills.
Conceptualization, analytical, and critical thinking skills.
Design thinking skills, self-starter, and team player.
Exposure to sales, marketing, and knowledge of customer loyalty and retention strategies.
Able to work well under pressure and quality-focused.
Insightful, data-driven, planning skills, results-oriented, and commercial acumen.

ADDED ADVANTAGE
A postgraduate qualification (i.e., MBA/MBL/Honours).
Understanding of marketing and branding.
Parts (i.e., pricing, technical interpretation, sourcing, and sales) experience.