SEO Specialist

Job Description:

We are looking for a seasoned SEO Expert to join our dynamic team. In this role, you will be responsible for developing and executing effective SEO strategies to increase the online presence and organic traffic of our website. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated SEO campaigns from concept to execution.

Key Responsibilities:

SEO Strategy Development and Implementation:

Conduct thorough SEO audits for our website to identify areas for improvement.

Develop and implement comprehensive SEO strategies to increase the website's visibility in search engine results pages (SERPs).

Stay up-to-date with the latest trends and changes in SEO and major search engines.

Keyword Research and Analysis:

Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.

Analyze keywords and SEO techniques used by competitors.

On-Page Optimization:

Ensure the website is optimized for search engines, including optimizing site structure, URL structures, and page titles.

Optimize on-page elements such as meta tags, headers, and content for targeted keywords.

Content Strategy:

Work with content creators to ensure content is search-engine friendly and optimized to rank well for relevant keywords.

Recommend and implement content strategies for SEO success.

Off-Page SEO:

Develop and implement link-building strategies.

Monitor and evaluate search results and search performance across major search channels.

Analytics and Reporting:

Track, report, and analyze website analytics and PPC initiatives and campaigns.

Monitor and evaluate search results and search performance across the major search channels to measure the effectiveness of SEO strategies.

Technical SEO:

Collaborate with web development team to ensure SEO best practices are properly implemented on newly developed code.

Identify and resolve technical SEO issues.

Communication and Collaboration:

Work closely with other team members to meet company goals.

Educate the team, including executives, on SEO best practices and trends.

Qualifications:
Proven SEO experience and a track record of success growing organic search traffic and conversions.
In-depth experience with website analytics tools (e.g., Google Analytics, WebTrends, SEMrush).
Experience with A/B and multivariate experiments.
Up-to-date with the latest trends and best practices in SEO and SEM.
Strong analytical skills and experience generating SEO reports.
Familiarity with HTML, CSS, JavaScript, and other relevant web design coding languages.
Excellent verbal and written communication skills.
Ability to work within a team and independently.