Digital Campaign Manager (Senior)

Cape Town, Western Cape
Posted 3 days ago
Logo Kasselman Associates
Company:
Kasselman Associates
Company Description:
Kasselman Associates is a premier recruitment and consulting firm dedicated to connecting top talent with leading organizations. With a deep understanding of industry trends and a commitment to excellence, we provide tailored solutions to meet the unique needs of our clients. Whether you're seeking the right candidate for your team or expert consulting services to drive your business forward, Kasselman Associates is your trusted partner in achieving success.
Contract Type:
Full Time
Experience Required:
5 to 10 years
Education Level:
Grade 12
Gender:
Any
Number of vacancies:
1

Job Description

About the Role:
Our client is looking for an experienced and strategic Senior Digital Campaign Manager to lead and optimize their online marketing campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong understanding of digital marketing strategies across various platforms.

Key Responsibilities:

Develop, execute, and manage end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, display, and SEO).
Analyze campaign performance data and provide actionable insights to optimize ROI.
Collaborate with the creative and content teams to ensure campaigns are engaging and on-brand.
Manage budgets, track expenditures, and ensure campaigns stay within the allocated spend.
Identify and implement opportunities for campaign growth and efficiency.
Stay up to date with industry trends and emerging digital marketing technologies.

Requirements:

5+ years of experience in digital marketing campaign management.
Proven track record of successfully managing large-scale digital campaigns.
Proficient in using marketing tools and platforms (Google Analytics, Facebook Ads Manager, Google Ads, HubSpot, etc.).
Strong analytical skills and experience with data-driven decision-making.
Excellent project management skills with the ability to multitask and prioritize.
Strong communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Experience in managing campaigns for digital marketing or advertising agencies.
Knowledge of marketing automation tools and CRM systems.

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