Brand Manager - Liquor
Cape Town, Western Cape
Posted today
- Company:
- Integration Resourcing
- Company Description:
- We effortlessly integrate your recruitment process, efficiently and professionally: Managing a detailed Research and Search process Strategising and implementing on-line, print and social media recruitment advertising Preparation and facilitation of the interview process Handling the administrative back-end, such as response management, verification checking, reference checking and all candidate liaison
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
Our Client is a market leader in the liquor industry in South Africa. They manufacture and market highly recognisable local and international brands.
ROLE OVERVIEW
In consultation with the Portfolio Manager, the Brand Manager is accountable for the development of the brand strategy within a broader portfolio. Commercially, the Brand Manager is equally accountable to drive volume and value growth within the portfolio.
KEY RESULT AREAS
• Ensures brand volume and value growth in line with the Portfolio plan
• Develop brand strategies that are aligned with the brand role in the portfolio and the context of the current environment & trends
• On time and in full execution of brand activity plans
• Develop and influence consumer-centric brand bibles that increase differentiation between brands, deliver against the brand role in the portfolio and maximises business growth
• Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
• Full understanding of competitor activity in the market, and the ability to recommend according to shifts in activity plans to deliver against short- and long-term ambitions
• Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
• Develop cross-functional relationships across the business to ensure key stakeholders are aligned with brand activity plans
Management of brand budgets
QUALIFICATIONS AND MINIMUM REQUIREMENTS
• A marketing related Degree or Diploma is essential
• A minimum of 5 years of brand management experience within the Liquor industry is essential
• Experience working with global brands in FMCG is an advantage
SKILLS AND COMPETENCIES
• Proven capability in designing and implementing brand communication and activations, with measurable results aligned with brand objectives
• Strategic, creative, innovative thinker with strong operational capabilities
• Comfortable in negotiating the needs of the brand relative to those of customers, consumers, media and events partners
• Excellent organisation and communication skills (written, verbal, presentation).
• Strong analytical capability, attention to detail and numeracy
• Understanding of the retail environment and route to consumer pathways
• Strong commercial acumen
• Good problem-solving ability
• Results-orientated individual
• Persuasiveness and tenacity to sell ideas
• Excellent interpersonal skills, assertive and able to use initiative
