Area Manager

The Area Manager will be responsible for leading, building and managing the required area by driving a sales culture to deliver
on the business objectives.
• Sales Operations through effective leadership
- To ensure that Store Managers and Sales Team Leaders are empowered to ensure relevant sales target at stores
are met and exceeded.
- Together with the Regional Manager, develop and implement new sales strategies to ensure stores exceed sales
targets.
- Ensuring that Store Managers and Sales Team Leaders conduct administrative duties to drive sales, including; the
implementation of markdowns, promotions and effective merchandising.
- To keep Store Managers and Sales Team Leaders motivated to ensure staff morale within every store is at its
optimum level.
- Together with the Regional Manager, implement new and innovative strategies to reward performers and motivate
non performers.
- Focus on trends, opportunities and patterns relating to sales within the industry.
- Keeping up to date with competitor service offerings and industry developments.
• People Leadership
- To ensure that Store Managers and Sales Team Leaders are equipped to drive sales within the region.
- Ensure that Store Managers and Sales Team Leaders are constantly motivated to ensure optimum levels of
performance.
- To provide business leadership by upskilling Store Managers and Sales Team Leaders in all aspects ranging from
increasing sales to ensuring administrative functions are diligently carried out.
- Ensure that relevant H.R. functions, including Disciplinary Hearings, CCMA, Recruitment (including interviewing
potential new staff), Training and Development of new staff (including Operations Tests) is efficiently carried out.
• Administrative Management
- Empower Store Managers and Sales Team Leaders to ensure administrative functions are efficiently carried out.
- Constant monitoring of Store Managers and Sales Team Leaders relating to Key Controls, Rosters, Marketing,
Merchandising, Reporting, Stock Counts and Discipline Measures.
- Together with the Regional Manager, creating and implementing new and innovative methods to reduce shrinkage
within the region.
- Conducting and submission of Supervised stock counts.
- Constantly monitoring Store Managers and Sales Team Leaders to ensure that submit weekly hanger counts are
conducted and submitted.

Requirements and Competencies
• Sales Driven
• Strong interpersonal skills and the ability to continuously motivate
• Ability to demonstrate sales coaching and general management of staff
• A track record of sound people management skills within the apparel retail sector
• Attention to detail
• Ability to demonstrate excellent communication skills, which can be adapted to meet industrial requirements
• Good Relationship building skills
• Honesty and Integrity
• 3 years Managerial Experience within the apparel retail sector
• Tertiary Qualification advantageous
• Grade 12 qualification