Paid Media Specialist/Media Buyer

Position: Paid Media Specialist/Media Buyer

Salary: R30k – R45k

We are seeking a highly motivated and experienced Paid Media Specialist / Media Buyer to join our marketing team. The ideal candidate will manage and optimize paid media campaigns across Google, Facebook/Instagram, TikTok, and email marketing platforms. This role requires a strategic thinker with a passion for digital marketing and a proven track record in driving successful paid media campaigns.

Qualifications Required:

• At least 2 years of digital marketing experience

• Driver’s license and own transportation

• Bachelor’s degree

• Digital marketing certification (Google, Facebook, Udemy courses, etc.)

Experience Required:

Hard Skills:

• Extensive knowledge of Facebook Business Manager: campaign setup, A/B testing, catalog syncing, FB Pixel/Conversions API, events, custom conversions, retargeting

• Extensive knowledge of Google MCC: account onboarding, bid adjustments, keyword research, PMAX campaigns, budget allocation, retargeting

• Extensive knowledge of Google Merchant Centre and Facebook Commerce

• Basic knowledge of TikTok Business Manager: campaign setup, A/B testing, catalog syncing, conversions, custom conversions

• Basic knowledge of Klaviyo (or alternative): list management, segmentation, flow building

• UTM configuration

• Report generation and analysis

Soft Skills:

• Analytical and creative approach

• Effective communication within the team and with clients

• Timely completion of deliverables and meeting client expectations/deadlines

• Problem-solving skills to pivot strategies and meet KPIs

Beneficial Skills:

• Experience with WordPress / WooCommerce / Shopify

• SEO experience

• Lead generation

Key Responsibilities:

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms

• Monitor and analyze campaign performance, making data-driven decisions to optimize ROI

• Conduct keyword research, audience targeting, and competitor analysis

• Collaborate with the creative team to produce engaging ad creatives and copy

• Manage budget allocation and bid strategies

• Create detailed performance reports with insights and recommendations

• Stay updated with the latest trends and best practices in digital marketing and paid media

• Align paid media efforts with overall marketing strategies and objectives

• Test new ad formats, platforms, and strategies to improve campaign performance